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Keys of choosing music for a retail store

Keys of choosing music for a retail store

  Are you familiar with the power of music? Do you notice the music played in different stores when you go shopping? Do you think the background music is important for those stores? Whatever your opinion is, the significant effects of music have been recognized in several studies. When shopping, music has a greater affect on our emotions than any other factor. The connection between the music and consumer behavior has been proven many times. Some studies have come to the conclusion that the type of the background music might produce strong effects on our preferences and perceptions. However, individual differences influence preferences for musical genres, so various types of background music in stores may produce different influence on customers.

Finding what is right for your store.

So how easy it is to get the right music for your store? Of course, it is not easy at all and it can be tricky. First of all, it is important to focus on the type of business; it is vital that the music matches what you are offering. You can’t expect to hear the same music in all kinds of stores. Choosing it isn’t just about what’s popular, but about customers. The sounds in a store should complement the general image of a store. Music creates feelings, so it is essential that stores tap into emotion with the music they play. The retailers don’t want to thinking, they want you feeling. If retailers know their customers well, then it shouldn’t be difficult to choose the right type of music in order to make customers come more often and stay in the store for a longer time. How do retailers know who their ideal customers are? Stores need to study their demographics and send the appropriate branding messages. One study suggests that loud and fast music makes people move through the store and shop quicker, while slower, quieter music gets them to stay and shop longer and slower. The effect of tempo can affect customer’s mood just enough to change shopping choices. Sometimes it is good to play faster tracks to make shoppers act on impulse as they move quickly. It is also well known that different customers come at the different time of the day: during the day, mothers and fathers come with their children; in the evening adult people; on weekends teens and couples usually stop by. Likewise, the music needs to change depending on what the customers are shopping for. Customers under 25 are reported to stay in a shop longer when they hear easy-listening music, whereas those over 25 shop for a longer time when exposed to Top-Forty music. Places in the malls play different music depending on the targeted customers, so teen shops play loud pop music, while those who want to express prestige and high price decide on classical background music, since it communicates an upper class atmosphere, suggesting that only expensive products should be expected in the store. Music is one of the key factors that differentiate a retail store from their competitors, and it is relatively cheap and easily changed. Choosing the correct music is extremely important,